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A Preface To Marketing Management

A Preface To Marketing Management

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill/Irwin
Binding Paperback
UnitCount 1
EANs 9780073529967
ReleaseDate 0000-00-00

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Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw-Hill/Irwin
Binding	Paperback
UnitCount	1
EANs	9780073529967
ReleaseDate	0000-00-00