AC/DC: The Savage Tale of the First Standards War

AC/DC: The Savage Tale of the First Standards War

Product ID: 0787982679 Condition: New

Payflex: Pay in 4 interest-free payments of R299.75. Read the FAQ
R 1,199
includes Duties & VAT
Delivery: 10-20 working days
Ships from USA warehouse.
Secure Transaction
VISA Mastercard payflex ozow

Product Description

AC/DC: The Savage Tale of the First Standards War

  • Used Book in Good Condition

AC/DC tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the ?operating system? for his future inventions?not to mention the company he founded, General Electric.

Technical Specifications

Country
USA
Brand
Wiley
Manufacturer
Jossey-Bass
Binding
Hardcover
PartNumber
Illustrated
IsAdultProduct
Height
9.114155
Length
6.358255
Weight
0.83996121822
Width
0.82677
NumberOfItems
1