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Books > Business & Money > Business Culture > Motivation & Self-Improvement > 1605095257
  1. Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
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  2. Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

    Delivery: 10-20 Working Days
    Customer Ratings (55 reviews)
    Price R418.00

Product Description

  • ISBN13: 9781605095257
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Additional Information


When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?


For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.


Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output, and will be temporarily shunted into the background. You’ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn’t have created any other way.


Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower—seven of which are new to this edition—and stories of problems he and others have solved through freewriting.


Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it’s a great way to generate content for books, articles, and other thought leadership pieces.

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Mark Levy
Berrett-Koehler Publishers
Berrett-Koehler Publishers
Berrett-Koehler Publishers
Berrett-Koehler Publishers
Most Helpful Customer Reviews

In a typical year, I'll write one full-length book, a smaller ebook, about 100 blog posts and deliver about 50 talks all over the world.

People ask me all the time how I can be so prolific. "Where do all your ideas come from?" they ask.

The answer is simple: I put my internal editor on hold for first drafts. This allows me to crank stuff out very quickly. A technique called "Freewriting" that I learned from Mark Levy in his terrific "Accidental Genius" allows me to get ideas down very quickly without seeing if it is "good."

With Freewriting, I write and write and write for ten minutes or thirty minutes without caring about spelling or grammar. Then I look for nuggets of inspiration, which I edit to become blog posts. The better blog posts then become raw materials for books and stories in my speeches.

Accidental Genius is your guide to Freewriting. But it more than that. It is your guide to success.
I read the first edition of Accidental Genius several years ago, was moved by it, hired Mark Levy to help me with positioning, and have had the privilege of getting to know him. I don't say this about many people (in fact I don't think I've said it about anyone) but this guy is a genius. The more you read about him, the more you'll see how many people use the word "genius" to describe him. This is not a coincidence.

How did he become a "genius"? Well, I think he's naturally bright, but I also think it's because he practices what he preaches. He regularly uses the freewriting ideas he teaches in this book. These ideas help you to see what other people don't see, and see what you typically don't see. Freewriting is how Mark sees things differently, which is the heart of "genius".

Mark may be a genius, but his approach is completely simple, hands-on, creative, fun, and doable by anyone. Here's how it works...

When we set out to solve a problem, position... Read more
This book is filled with incredible insight for writers, entrepreneurs, thought leaders and marketers. I highly recommend it to anyone who is interested how to break out of their rut of ideas and find new ways to position themselves.

Levy's insight on freewriting and how to incorporate it is fantastic. It has inspired me to keep a journal and re-evaluate all of my work processes. Chapter 4 titled, "Secret 4: Write the Way You Think" is invaluable. The process that Levy takes the reader through in Chapter 13: Getting A Hundred Ideas is Easier Than Getting One" is spot-on for marketers, writers and idea generators.

This book is a must read!
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