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Actionable Web Analytics: Using Data to Make Smart Business Decisions

Actionable Web Analytics: Using Data to Make Smart Business Decisions

As a marketer it is important to understand how our customers and prospects are interacting with your brand, especially in the digital space. This book is about the why, not just the how, of digital analytics and beyond. It is intended to help marketers understand how to better leverage insights and shift their teams to focus on digital success, not just the masses of data. Often this means shifting process, attitudes and people to create a "culture of analysis" inside your organization. 'Actionable Web Analytics' shares the proven framework for making that shift in thinking for digital teams.

Country	USA
Binding	Paperback
Creator	Jim Sterne
EAN	9780470124741
Edition	1
IsAdultProduct	0
ISBN	9780470124741
Label	Sybex
Manufacturer	Sybex
MPN	YES2417410
NumberOfItems	1
NumberOfPages	288
PartNumber	YES2417410
PublicationDate	2007-05-29
Publisher	Sybex
Studio	Sybex
ReleaseDate	0000-00-00

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