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Advertising & IMC: Principles and Practice, 9th Edition

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Advertising & IMC: Principles and Practice, 9th Edition

<>An accessible and well-written approach to advertising.

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Advertising tracks the changes in todayâ€™s dynamic world of media and marketing communicationâ€“as well as the implications of these changes to traditional practiceâ€“and presents them to readers through an accessible, well-written approach.

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The ninth edition highlights the increasing importance of consumers as the driving force in todayâ€™s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
ItemPartNumber 9780132163644
UnitCount 1
EANs 9780132163644
ReleaseDate 0000-00-00

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