☰

Business & Money

Marketing & Sales

Advertising & IMC: Principles and Practice, 9th Edition

Advertising & IMC: Principles and Practice, 9th Edition

<>An accessible and well-written approach to advertising.

Â

Advertising tracks the changes in todayâ€™s dynamic world of media and marketing communicationâ€“as well as the implications of these changes to traditional practiceâ€“and presents them to readers through an accessible, well-written approach.

Â

The ninth edition highlights the increasing importance of consumers as the driving force in todayâ€™s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson
Binding Hardcover
ItemPartNumber 9780132163644
UnitCount 1
EANs 9780132163644
ReleaseDate 0000-00-00

You might also like...

Basic Marketing Research (4th Edition)

Basic Marketing Research (4th Edition)

Freedom of Speech in the United States

Freedom of Speech in the United States

Basic Marketing Research (3rd Edition)

Basic Marketing Research (3rd Edition)

Building Strong Brands

Building Strong Brands

Strategic Management and Competitive Advantage: Concepts and Cases (5th Edition)

Strategic Management and Competitive Advantage: Concepts and Cases (5th Edition)

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Public Relations: Strategies and Tactics (10th Edition)

Public Relations: Strategies and Tactics (10th Edition)

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)

Advertising: Concept and Copy (Third Edition)

Advertising: Concept and Copy (Third Edition)