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Advertising Research: Theory & Practice (2nd Edition)

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Advertising Research: Theory & Practice (2nd Edition)

Discover how to design and use advertising research.

In order to become a successful advertising professional, itâ€™s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.

New chapters have been added in this edition that highlight recent developments in advertisersâ€™ behaviors. Changes and advancements in research design and methodology are also addressed.
Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson
Binding Hardcover
UnitCount 1
EANs 9780132128322
ReleaseDate 0000-00-00

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