Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing a Digital Edge Series)

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise digitally. Use Online Advertising to:

• Reach more people while spending less
• Interact with your community
• Collect feedback and monitor results in real-time
• Make real-time adjustment
• Target and re-target your messages for relevancy

Online Advertising has revolutionized how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible. The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the most common forms of online advertising - Google AdWords and Social Media Advertising - and offers tips to help you create ad campaigns that convert digital browsers to
buyers. You'll learn:

• The pros and cons of the most utilized types of online ads and platforms
• The most used targeting methods to maximize ad exposure for your target audience
• 9 advanced tips and tricks to get the most out of Google AdWords
• What Native Advertising is and why it matters
• Types of ads on Facebook, Twitter, YouTube, and Linkedin
• The most important rates and metrics in Online Advertising

 The book includes a free bonus section: 50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world. Whether your customers are global or local, advertising online can take your business to the next level. Tags:
online marketing, small business, online promotion, adwords, social media advertising, online advertising, online target, google