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100% FAIR TRADE: Feel good about how you are getting your products with 100% Certified Fair Trade Ingredients.
CLEANSE WITHOUT STRIPPING: Certified Fair Trade, sulfate-free blend of shea butter soap and plant extracts gently cleans scalp and hair without stripping natural oils.
HOLDS LARGE CURLS IN PLACE: Certified Fair Trade shea butter and virgin coconut oil provide unrivaled moisture to enhance and retain waves and large curls.
SOOTHE AND CALM: Chamomile extract soothes and calms the scalp and enhances natural highlights. Yarrow extracts help normalize scalp oil production.
EQUALITY - EMPOWERMENT - BEAUTY: All sales of Alaffia products contribute to empowerment projects to help break the cycle of poverty in Togo.
Certified Fair Trade, sulfate-free blend of shea butter soap and plant extracts gently cleans scalp and hair without stripping natural oils. Certified Fair Trade shea butter and virgin coconut oil provide unrivaled moisture to enhance and retain waves and large curls. Chamomile extract soothes and calms the scalp and enhances natural highlights. Yarrow extracts help normalize scalp oil production. Natural minerals and vitamins soften hair and reduce frizz. Equality-Empowerment-Beauty. These are the three principles that Alaffia follows to not only bring customers the best natural, fair trade skin and hair care, but also to help relieve the cycle of poverty in Togo. Alaffia empowers West African communities to become sustainable through the fair trade of indigenous resources. We encourage empowerment through our community projects, our women's cooperatives, and through education and involvement in our local customer communities. We firmly believe that the cooperation of people across the world is an essential part of building sustainability in all communities.
Although we strive for your satisfaction through providing consistent products each time you purchase, every Alaffia product is natural and handmade using traditional methods. Due these methods, and the natural, mostly unrefined ingredients, each formulas color and consistency can vary depending on that particular batch. We hope that our customers appreciate our dedication to traditional methods of crafting these products and using the best and most natural ingredients available.
Most Helpful Customer Reviews
I bought the entire line of wavy to curly - shampoo, leave-in conditioner and creme gel. I'm pleased. I'm not in love. The pros: ~The shampoo has a bit of lather which I appreciate and it does feel like it leaves my hair clean. ~I'm not noticing any product build-up which I noticed a tragic amount with my last natural sulfate-free shampoo (it was GROSS). ~Plus I don't notice any flakes once dry so that's cool
The cons? ~Contrary to many other reviewers, I do not love the smell. I was excited at the prospect of it smelling like "incense." It doesn't smell like any incense I've burned. It has a weird undernote to me, maybe it is the shea butter? ~After I rinse the shampoo out my hair feels like hay ~I also hate the way my hair feels after I apply the conditioner and gel. GAH! It feels so heavy and gross. BUT it does not feel that way once it is *completely* dry so that is good (plus it keeps me from touching my hair while it is...
my hair is naturally curly-ish, but this shampoo emphasizes the curl, and really brings some character to my otherwise wavy hair. i use it with the corresponding conditioner orrrr the curly-to-kinky leave in curl stuff. i always use natural, earth-safe products, so i am used to the results you get from a hippier shampoo. i can understand someone who normally uses pantene pro-v or loreal products would be snobby about the results they get using a CLEAN shampoo like this one. but it is the best! and it comes from olympia, wa! a great place! cant complain.
This is very concentrated, Can't use this all the time or you'll be a greasy mess. Trying to figure out right amount for me. Had to look online how to use, it's not really shampoo, think more like a massage lotion for the scalp. Remember to use very small amount.
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