American Modernism: Graphic Design 1920 to 1960 (Mini)

American Modernism: Graphic Design 1920 to 1960 (Mini)

This is the first comprehensive survey of Modernist graphic design as it emerged in America in the period from 1920 and 1960 in various mediaâ€”advertising, information design, brand identity, magazine design, book design, and posters. It examines the great works which by mid-century had defined American graphic design.
The book begins with a section devoted to the emergence of Modernism and its major historical influence, such as European avant-garde movements, popular culture, educational innovations such as the Bauhaus School, architecture, industrial design, and photography. The heart of the book includes the key works of mid-century Modernism as it matured into a fully-formed American style, bringing together such great names as Alexey Brodovitch, Lester Beall, Paul Rand, Saul Bass, Will Burtin, and Alvin Lustig. The final section looks at the impact of and reactions to this new movement as graphic design in America matured in the 1960s and beyond.

Country	USA
Author	R. Roger Remington
Binding	Paperback
Brand	Remington, R. Roger/ Bodenstedt, Lisa (CON)
EAN	9781780670980
Edition	Min
ISBN	1780670982
Label	Laurence King Publishing
Manufacturer	Laurence King Publishing
MPN	230 colour illustrations
NumberOfItems	1
NumberOfPages	192
PartNumber	230 colour illustrations
PublicationDate	2013-03-12
Publisher	Laurence King Publishing
ReleaseDate	2013-03-12
Studio	Laurence King Publishing

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