Soft Gel Paste is an effective coloring system; It's consistent from batch to batch. Certified Kosher and made in the U.S.A
It has coloring strength superior to any other food color; It will not separate or weep and does not harden
The base ingredients allow the color to disperse immediately so you actually use less color Squeeze bottle with a flip-top lid
It will color the more delicate non-dairy whipped icings and toppings without breaking them down
By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time
AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!"
Most Helpful Customer Reviews
This is the best food coloring dye ever! True colors, no taste and my kids and I adore using it for rainbow cakes, coloring homemade fondant, coloring icing or even normal canned frosting, coloring cookie dough (used it to make some great Halloween zombie fingers- used green for the dough but dyed some blanched almonds blood red for the fingernails and the end of the almost sliver that was sticking out the other end of the cookie :-)
The red gel paste made my red velvet cake a deep, rich red with only a small amount needed. Will never go back to red food coloring.
I think it would have turned a nice red if I had enough dye...I thought this little bottle would be enough for one batch of buttercream icing....it still ended up being a pretty looking coral pink color though!
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