Analysis for Marketing Planning

Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a productâ‚¬s environment, customers and competitors.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Paperback
PartNumber figures
Height 9.1
Length 6.5
Weight 0.89948602896
Width 0.5
NumberOfItems 1
ReleaseDate 0000-00-00

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