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Archetypes in Branding: A Toolkit for Creatives and Strategists
Product ID: 1440308187
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Product Description
Archetypes in Branding: A Toolkit for Creatives and Strategists
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
- Forge relationships with the myriad stakeholders that affect your business.
- Empower your team to access their creativity and innovate with integrity.
Technical Specifications
Country
USA
Brand
Simon & Schuster
Manufacturer
HOW Books
Binding
Hardcover-spiral
PartNumber
9781440308185
Height
10.75
Length
9.75
Weight
3.00049138582
Width
1.5
ReleaseDate
2012-09-13T00:00:01Z
NumberOfItems
1
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