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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

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Product Description

Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.