Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services

Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services

Product ID: 9814302074 Condition: New

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Product Description

Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services

The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet all within the next 10 years.

Technical Specifications

Country
USA
Brand
Marshall Cavendish
Manufacturer
Benchmark Books
Binding
Library Binding
ItemPartNumber
39276
UnitCount
1
UPCs
823973050014
EANs
9789814302074