Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction
- Used Book in Good Condition
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Country USA
Brand AVA Publishing
Manufacturer AVA Publishing
Binding Paperback
ItemPartNumber 9782940411214
ReleaseDate 2010-07-01
UnitCount 1
UPCs 002940411212
EANs 9782940411214

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