Basics Marketing 01: Consumer Behaviour

Basics Marketing 01: Consumer Behaviour
- Used Book in Good Condition
An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.
Country USA
Brand AVA Publishing
Manufacturer AVA Publishing
Binding Paperback
ItemPartNumber 200 colour illustrations
ReleaseDate 2008-11-11
UnitCount 1
EANs 9782940373840

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