Beat the Crowd: How You Can Out-Invest the Herd by Thinking Differently (Fisher Investments Press)

Beat the Crowd is the real contrarian's guide toinvesting, with comprehensive explanations of how a true contrarianinvestor thinks and acts—and why it works more often thannot. Bestselling author Ken Fisher breaks down the myths and cutsthrough the noise to present a clear, unvarnished view of timelessmarket realities, and the ways in which a contrarian approach toinvesting will outsmart the herd. In true Ken Fisher style, thebook explains why most investors aren't bulls orbears—and which animal mentality you should develop.

Contrarians understand how headlines really affect the marketand which noise and fads they should tune out. Beat theCrowd is a primer to the contrarian strategy, teachingreaders the jungle savvy they need to outperform the herd-likemasses.

• Discover the limits of forecasting and how far ahead you shouldlook
• Learn why political controversy matter less the louder itgets
• Resurrect long-forgotten, timeless tricks and truths inmarkets
• Find out how the contrarian approach makes you right more oftenthan wrong

A successful investment strategy requires information,preparation, a little bit of brainpower, and a larger bit of luck.Pursuit of the mythical perfect strategy frequently ends in acacophony of talking heads and twenty-four hour noise,but Beat the Crowd cuts through the mental clutterand collects the pristine pieces of actual value into a tacticalapproach based on going against the grain.