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Books > Health, Fitness & Dieting > Psychology & Counseling > Applied Psychology > 0130873764
  1. Behavior Principles in Everyday Life (4th Edition)
    Behavior Principles in Everyday Life (4th Edition)
    Behavior Principles in Everyday Life (4th Edition)
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  2. Behavior Principles in Everyday Life (4th Edition)

    Delivery: 10-20 Working Days
    Customer Ratings (7 reviews)
    Price R4627.00

Additional Information

8737F-0, 0-13-087376-4, Baldwin, John D., Baldwin, Janice I., Behavior Principles in Everyday Life, 4/E//--> This book comprehensively introduces the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday life—showing readers how each behavior principle operates in easily understood settings, and how to apply them in complex natural situations. Chapter topics cover behavior modification; primary and secondary reinforcers and punishers; differential reinforcement and shaping; modeling and observational learning; prompts and fading; rules; schedules; positive and negative control; and thinking, the self, and self-control. For individuals making the transition from adolescence into the various phases of adulthood—seeking a better understanding of their life, and ways to make it more positive.

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Most Helpful Customer Reviews

I surprised this text did not have much psychology or psychological approaches since it was required to be used in a Socialization course taught by the author. Most of the information is on BF Skinner's methods and behaviorism. Despite the fact there is not much info on socialization the info on behavior is extremely informative and valuable. Most of the reading is not for the layman, it's more for someone already familiar with behaviorism and it's techniques. The last chapter is very helpful in changing of aversive behavior. Very helpful in changing unwanted behavior.
It was the correct edition and lived up to its descriptions.
Came on time and in great condition. Could not have asked for a faster or better purchase. Also saved me a lot of money, thanks!
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