With flavor names like Phish Food and Karamel Sutra, Ben & Jerry's Homemade ice cream has built a reputation over the years as a fun-loving company with a unique and creative approach to business. When Ben Cohen and Jerry Greenfield met in gym class in 1963, they realized that they shared two important qualities: a hatred for running and a love for food. They also agreed that it was no fun being in business just to earn a living--they wanted to enjoy themselves too. So in 1977 they turned to ice cream making by enrolling in a $5 correspondence course to learn the craft. Their recipe was a sophisticated concoction: a blend of fresh Vermont milk, cream and generous portions of whatever ingredients took their fancy.
NR (Not Rated)
No enhanced packaging
A&E HOME VIDEO
A&E HOME VIDEO
Pan & Scan
A&E HOME VIDEO
A&E HOME VIDEO
Most Helpful Customer Reviews
What a great little biography show. I really enjoyed watching it, although I would have loved for them to get more descriptive on the ice cream aspect of things along with all the business and social consciousness they showed for the company.
Ben & Jerry were born within days of each other, and during school became fast friends over not being fast enough to run a mile in normal time. After having lackluster experiences in college and their love lives, they decided to open a restaurant business. But they weren't sure what they were going to do until they finally hit on ice cream. And they made it a success. Teaching themselves to make ice cream they made a plan for not only producing a good product, but also giving back and making their business not only profitable for themselves, but also for the community as well. The documentary details their becoming a publicly traded company and the eventual buyout they couldn't control as well.
This film is a documentary about Ben and Jerry and the famous ice cream company which bears their names. The movie provides biographical information on Ben and Jerry and their formative years through college, how they came to start Ben & Jerry's and the growth of the company. I did not actually know much about the company or how it operated and it was interesting to learn the story behind the company's good reputation. I found the biographical information interesting and Ben and Jerry contributed a lot to this film through photos and interviews. For those interested in small business entrepreneurship, and what I found really interesting about this film, the documentary also covers the growth of the company, the many growing pains a small business can encounter, and how solutions to problems slowly but surely led them to ultimately sell control of the company to Unilever.
Great video. Very interesting. Showed the ups and downs of the business, touched on the economy, supply & demand, and so much more. Showed how Ben & Jerry were creative business owners and ultimately built a successful business. Actually kept the attention of high school students!
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