☰

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.
Country USA
Manufacturer Paramount Market Publishing, Inc.
Binding Hardcover
EANs 9780981986951
ReleaseDate 0000-00-00

You might also like...

Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

Hispanic Marketing: Connecting with the New Latino Consumer

What's Black About It? Insights to Increase Your Share of a Changing African-American Market

Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition (Irwin Marketing)

Country	USA
Manufacturer	Paramount Market Publishing, Inc.
Binding	Hardcover
EANs	9780981986951
ReleaseDate	0000-00-00