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Blunders in International Business

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Blunders in International Business
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
- Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
- Conserves its well-liked, concise format.
- Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Country	USA
Author	David A. Ricks
Binding	Kindle Edition
Edition	4
EISBN	9780470763452
Format	Kindle eBook
Label	Wiley-Blackwell
Manufacturer	Wiley-Blackwell
NumberOfPages	192
PublicationDate	2008-06-09
Publisher	Wiley-Blackwell
ReleaseDate	2008-06-09
Studio	Wiley-Blackwell

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