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Research & Development
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation
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Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
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Overcomplicated: Technology at the Limits of Comprehension
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The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
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Lean UX: Designing Great Products with Agile Teams
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From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation
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Design of Business: Why Design Thinking is the Next Competitive Advantage
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Better and Faster: The Proven Path to Unstoppable Ideas
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