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Springer Business & Finance Resources
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Marketing
R 5,440
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12) (Volume 0)
R 4,198
Persuasive Advertising: Evidence-based Principles
R 4,089
Neuromarketing: Exploring the Brain of the Consumer
R 4,358
Applied Conjoint Analysis
R 2,715
Luxury Fashion Branding: Trends, Tactics, Techniques
R 1,214
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World
R 1,871
Luxury Online: Styles, Systems, Strategies
R 1,665
Why People (Don’t) Buy: The Go and Stop Signals
R 3,157
Hit Brands: How Music Builds Value for the World's Smartest Brands
R 3,089
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
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