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Consumer Behavior
R 1,004
Emotional Design: Why We Love (or Hate) Everyday Things
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Why We Buy: The Science Of Shopping
R 734
The 22 Immutable Laws of Branding
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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
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Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our Decisions: Based on the Book by Dan Ariely (Smart Summaries)
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Wanting: The Power of Mimetic Desire in Everyday Life
R 627
Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It
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Stumbling on Happiness
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What Captures The Heart Goes In The Cart: Create High Converting Brands Using The Secrets And Science Of Why Customers Buy
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Restaurant & Bar Marketing: The no bulls#it guide to improving guest counts
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