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Not Buying It: The Art of Selling to Scientists, Doctors, and Other Professional Skeptics
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond – From an LVMH Leader on the Power of the Senses
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Ice to the Eskimos: How to Market a Product Nobody Wants – The NBA President's Proven System for Business Turnaround and Revenue Growth
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The Invisible Industry: The Evolution of Trade Shows
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