Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

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Change or Die: The Three Keys to Change at Work and in Life

The Seven Pillars of Persuasion: Seven of The Most Powerful Principles of Influence (Business Psychology Books)

No Trade Is Free: Changing Course, Taking on China, and Helping America's Workers

Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands

Not Buying It: The Art of Selling to Scientists, Doctors, and Other Professional Skeptics

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Ice to the Eskimos: How to Market a Product Nobody Wants – The NBA President's Proven System for Business Turnaround and Revenue Growth