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Brand Asset Management: Driving Profitable Growth Through Your Brands

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Brand Asset Management: Driving Profitable Growth Through Your Brands

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Country USA
Brand Wiley
Manufacturer Jossey-Bass
Binding Paperback
ItemPartNumber 9780787963941
Color White
UnitCount 1
UPCs 723812393466
EANs 9780787963941
ReleaseDate 0000-00-00

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