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Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship > 0972776354
  1. Brand Building for Profit
    Brand Building for Profit
    Brand Building for Profit
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Brand Building for Profit

    [0972776354]
    Delivery: 10-20 Working Days
    Customer Ratings (2 reviews)
    Price R567.00

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Additional Information

Brand Building for Profit examines the various steps a new company should take to begin this important brand building process. Creating a logo, trademark, and a good background story can lead to lucrative licensing opportunities, and should be the goal of all new apparel manufacturers. Additionally, creating a recognizable brand will also allow the manufacturer to demand a higher profit margin for their product because it has customer recognition. Branded goods can demand higher prices because consumers perceive them as having added value over non-branded goods. This happens even though the quality, fit and styling of the company s garment may be no better that that of their non-branded competitors. Brand Building for Profit will help you understand the different stages of creating a strong image for your brand, as well as reveal the many possible opportunities that are available to help create a valuable brand in today s global marketplace.

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Specifications

Country
USA
Author
Frances J. Harder
Binding
Paperback
EAN
9780972776356
Edition
1st
ISBN
0972776354
Label
Harder Publications
Manufacturer
Harder Publications
NumberOfPages
115
PublicationDate
2007-01-01
Publisher
Harder Publications
Studio
Harder Publications
Most Helpful Customer Reviews

This book is terrible...it appears to be written by a child for a child...
The information is lacking at best. The whole book is bullet points of facts that one can easily find on Google. I used it to start a fire in my wood stove and that is about all the use I could possibly get out of it. Shameful that people can actually print books like this and make money. Total Disappointment
I came across this book just doing some research and found it to be very valuable. I would refer this book to anyone who is looking to get into the fashion industry.
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