Brand Building for Profit examines the various steps a new company should take to begin this important brand building process. Creating a logo, trademark, and a good background story can lead to lucrative licensing opportunities, and should be the goal of all new apparel manufacturers. Additionally, creating a recognizable brand will also allow the manufacturer to demand a higher profit margin for their product because it has customer recognition. Branded goods can demand higher prices because consumers perceive them as having added value over non-branded goods. This happens even though the quality, fit and styling of the company s garment may be no better that that of their non-branded competitors. Brand Building for Profit will help you understand the different stages of creating a strong image for your brand, as well as reveal the many possible opportunities that are available to help create a valuable brand in today s global marketplace.
Frances J. Harder
Most Helpful Customer Reviews
This book is terrible...it appears to be written by a child for a child... The information is lacking at best. The whole book is bullet points of facts that one can easily find on Google. I used it to start a fire in my wood stove and that is about all the use I could possibly get out of it. Shameful that people can actually print books like this and make money. Total Disappointment
I came across this book just doing some research and found it to be very valuable. I would refer this book to anyone who is looking to get into the fashion industry.
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