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Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship > 0972776354
  1. Brand Building for Profit
    Brand Building for Profit
    Brand Building for Profit
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Brand Building for Profit

    Delivery: 10-20 Working Days
    Customer Ratings (2 USA reviews)
    Price R571.00

Additional Information

Brand Building for Profit examines the various steps a new company should take to begin this important brand building process. Creating a logo, trademark, and a good background story can lead to lucrative licensing opportunities, and should be the goal of all new apparel manufacturers. Additionally, creating a recognizable brand will also allow the manufacturer to demand a higher profit margin for their product because it has customer recognition. Branded goods can demand higher prices because consumers perceive them as having added value over non-branded goods. This happens even though the quality, fit and styling of the company s garment may be no better that that of their non-branded competitors. Brand Building for Profit will help you understand the different stages of creating a strong image for your brand, as well as reveal the many possible opportunities that are available to help create a valuable brand in today s global marketplace.


Frances J. Harder
Harder Publications
Harder Publications
Harder Publications
Harder Publications
Please Note

The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this product is based in the USA, and is designed and labelled to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

Please also note that certain items cannot be imported, these include Alcohol, Agricultural Remedies, Animals, Batteries, Flammable Materials, Farm Feeds, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Poinsons, Seeds, Supplements, Nutrients, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, information displayed above is for reference/informational purposes only and the item will not be imported. All content is generated and displayed from an automated USA product feed, and if the item cannot be imported for any reason, including carrier restrictions and/or import or sales restrictions under South African or American law, we do reserve the right to cancel and refund the order in full. If you are not sure if we are permitted to bring in an item, please send us an e-mail with a link to the item to confirm.

Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.