Brand Identity Breakthrough: How to Craft Your Company's

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Amazon #1 Bestseller in Public Relations and Sales & Selling for Small BusinessDoes your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thingâ‚¬"brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling moreâ‚¬"and at higher pricesâ‚¬"giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learnâ‚¬Â¦â‚¬ How to incorporate a unique selling proposition into your brandingâ‚¬ The best methods for selling products to customers as a small businessâ‚¬ How to use business storytelling to sell products in both physical and online marketplacesTable of ContentsSection I: Why Identity MattersChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)Chapter 2: When Good Ideas FailChapter 3: Why Entrepreneurs Fail to See Their Own ValueChapter 4: Why Others Fail to See Your ValueSection II: Creating Your Brand IdentityChapter 5: Uncovering Your Core ValuesChapter 6: Developing a Unique Selling PropositionChapter 7: Crafting Your Personality ProfileChapter 8: Knowing Your Target AudienceSection III: Telling Your Story to the WorldChapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through WritingChapter 12: How to Educate Your Audience About Your Brand IdentitySection IV: Brand Identity Case StudiesCase Study #1: Unifying Brand Meaning Across Every DomainCase Study #2: Pre-Seeding a Two-Sided Marketplace for LaunchCase Study #3: Turning a Charitable Project into a Profitable MovementCase Study #4: Skyrocketing a Personal Brand through Narrative FocusCase Study #5: Embracing Personality in a Technical NicheSection V: Resources for Prospective EntrepreneursAppendix 1: Entrepreneurial Terms DefinedAppendix 2: 50 Useful Starting Questions for New EntrepreneursAppendix 3: Making Money Online
Country USA
Brand Identity Books
Manufacturer Identity Books
Binding Paperback
ItemPartNumber Illustrations, black and white
UnitCount 1
EANs 9780692651872
ReleaseDate 0000-00-00

Country	USA
Brand	Identity Books
Manufacturer	Identity Books
Binding	Paperback
ItemPartNumber	Illustrations, black and white
UnitCount	1
EANs	9780692651872
ReleaseDate	0000-00-00

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

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