Aaker on Branding: 20 Principles That Drive Success
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Relevance: Making Competitors Irrelevant
Managing Brand Equity
Building Strong Brands
Positioning: The Battle for Your Mind
How Brands Grow: What Marketers Don't Know
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management