Brand Leadership: Building Assets In an Information Economy

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Aaker on Branding: 20 Principles That Drive Success

Building Strong Brands

Brand Relevance: Making Competitors Irrelevant

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Full Catastrophe Living (Revised Edition): Using the Wisdom of Your Body and Mind to Face Stress, Pain, and Illness

The Business Model Navigator: 55 Models That Will Revolutionise Your Business

Strategic Storytelling: How to Create Persuasive Business Presentations

The Anatomy of Humbug: How to Think Differently About Advertising

Positioning: The Battle for Your Mind