Brand Leadership: The Next Level of the Brand Revolution

Building Strong Brands

Managing Brand Equity

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Emotional Branding: The New Paradigm for Connecting Brands to People

Brand Relevance: Making Competitors Irrelevant

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Repositioning: Marketing in an Era of Competition, Change and Crisis