Brand Success: How the World's Top 100 Brands Thrive and

Brand Success: How the World's Top 100 Brands Thrive and Survive
- Used Book in Good Condition
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection.Â Haig guides readersÂ through a gallery of some of the worldâ€™s best-known names from Adidas to Zippo,Â andÂ offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Paperback
ItemPartNumber black & white illustrations
EANs 9780749462871
ReleaseDate 0000-00-00

Brand Success: How the World's Top 100 Brands Thrive and Survive