Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.
Country USA
Brand Fairchild Books
Manufacturer Fairchild Books
Binding Paperback
ItemPartNumber 9781563676222
ReleaseDate 2009-06-23
EANs 9781563676222

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding