Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies/Pedagogy/Activism)
- Used Book in Good Condition
Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United Statesâ€™ most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or â€œthe American Dreamâ€ to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think â€œGuest Worker Programsâ€). And those underclassed â€œbodiesâ€ are identified through branding.
In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not â€œfit inâ€ to particular categories valued by the neoliberal state.
Country USA
Brand Lexington Books
Manufacturer Lexington Books
Binding Hardcover
ItemPartNumber black & white illustrations
ReleaseDate 2012-12-21
UnitCount 1
EANs 9780739180204

Country	USA
Brand	Lexington Books
Manufacturer	Lexington Books
Binding	Hardcover
ItemPartNumber	black & white illustrations
ReleaseDate	2012-12-21
UnitCount	1
EANs	9780739180204

Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies/Pedagogy/Activism)

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