Brandraising: How Nonprofits Raise Visibility and Money

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Country USA
Brand Jossey-Bass
Manufacturer Jossey-Bass
Binding Hardcover
ReleaseDate 2009-12-03
UnitCount 1
Format Illustrated
EANs 9780470527535

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications