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Books > Education & Teaching > Schools & Teaching > Education Theory > Administration > 0967479517
  1. Building Bridges with the Press (A Guide for Educators) (Guide for Educators Series)
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  2. Building Bridges with the Press (A Guide for Educators) (Guide for Educators Series)

    Delivery: 10-20 Working Days
    Customer Ratings (4 reviews)
    Price R614.00

Additional Information

Too often, the relationship between school officials and the media is a tense one, but this doesn't have to be the case. Julie Blair provides a step-by-step manual for reaching out to the media and working effectively with the press.

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Julie Blair
Education Week Press
Education Week Press
Education Week Press
Education Week Press
Most Helpful Customer Reviews

In "Building Bridges with the press: A guide for educators," reporter Julie Blair discusses her experiences as a reporter for Education Week and offers ways for educators improve their relationship with the media.

"Over time," Blair writes, "I've come to believe that we in the press haven't done nearly enough to educate educators about what we do. As a result we've unwittingly widened the chasm between schools and the media. . . . My hope is that this book will make clear to school administrators both the obligations and benefits of developing an open and cooperative relationship with the press."

Schools that dodge reporters frequently get even less press than they desire and potentially a bad reputation, she says, whether or not they are doing a good job educating children. Her message to educators: Let the media in. Deal with us openly and honestly, and let us learn to cover you better by walking your hallways, attending your classes, and talking at length with... Read more
In Building Bridges with the Press :A Guide for Educators Julie Blair builds a solid case for the need of educators and the media to form an alliance. She cites what's key is for the media to learn the inner workings of a school and the school must learn the media's job as well. To do that, she says, the media must first be let in without reservation.
Blair shows you how letting the media in churns a relationship invaluable to the success of a school district. You'll read how Miami Dade County Public Schools did exactly that. Interestingly though, as the wealth of information it is, Building Bridges With the Press: A Guide for Educators should not only grace the hands of every educator, but those of journalists alike. As a former television news anchor and reporter I sure could have used this guide as a reference at the start of my career. Blair is smart to cover everything from ways educators can get reliable news coverage from the media and the perfect way to pitch a... Read more
As a former newspaper journalist who interviewed a number of administrators and teachers in moments of crises and celebrations, I know my education news stories would have been more informative and more accurate had the educators I worked with as sources read this book. Now, as a member of the public relations and marketing committee at a small private school, I'm going to suggest that this book be required reading material for every teacher at our school. Any educator -- from long-time school board member to new teacher -- who reads Blair's book will have a better sense of why the media should know what's going on in their school and how to handle any situation -- positive or negative -- in a truthful, accurate and confident way.
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