Business Lessons from a Radical Industrialist: How a CEO

Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea

In 1994, Ray Anderson was 60 years old and at the top of his game as founder and CEO of Atlanta-based Interface, Inc., a modular carpet company that makes those clever carpet tiles that you may have underfoot in your office or coveted via the company's residential brand, FLOR.

That was 17 years ago - before 'green' was the compelling business imperative that it is today (for reference, oil was then $18/bbl), and frankly, the environment was nowhere on Ray's radar. Â An Interface associate asked Ray to give a speech to a task force that was forming to answer customer concerns about environmental impacts, and though he had not a clue what he would say, he accepted. Â As the date for the speech grew closer, he began to sweat -- and then Paul Hawken's book, The Ecology of Commerce, landed on his desk. Â The rest is green business history -- Ray read the book (he's called it a 'spear in the chest' epiphany), his outlook was radically transformed, and he gave a speech that would put the petroleum-dependent carpet company on a path to zero environmental footprint. Â

What's happened in the intervening years has made Interface the poster child for green business, and Ray's become a bit of an eco rock star. He ditched his gas-guzzling Jaguar in favor of a Prius, built an off-the-grid home, and today, at 76, his life is radically different than what he would have imagined for himself at age 60. Â This is his story.
Country USA
Brand St. Martin's Griffin
Manufacturer St. Martin's Griffin
Binding Paperback
ItemPartNumber 9780312544553
ReleaseDate 2011-03-29
UnitCount 1
Format Illustrated
EANs 9780312544553

Country	USA
Brand	St. Martin's Griffin
Manufacturer	St. Martin's Griffin
Binding	Paperback
ItemPartNumber	9780312544553
ReleaseDate	2011-03-29
UnitCount	1
Format	Illustrated
EANs	9780312544553

Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea

You might also like...