Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Contracts for the Film & Television Industry, 3rd Edition
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
The Copy Workshop Workbook