I discovered this stuff at the local Korean market. When I moved to L.A. I was introduced to Korean cuisine, and while most Korean food doesn't appeal, I quickly got hooked on Korean BBQ.
I developed a fondness for Kalbi / Galbi barbecue beef flanken ribs, and after experimenting with several brands, I found CJ not only to be most affordable, but by far the tastiest sauce available.
The difference is the Korean pear and apple puree, which gives the marinade a mellow sweetness without the sulphury quality other Korean BBQ sauces (which typically use molasses or brown sugar) tend to have.
In addition to marinading a day or two in the refrigerator, I also slather it on while grilling or broiling over or under open flame. The sauce carmelizes nicely.
I know I'm doing something right because most of the people in my apt building are Korean-Americans, and my flanken ribs are always a hit at the potlucks.
Somebody made some ribs with this sauce and I had to know the recipe . When they showed me the bottle, I couldn't believe it was that easy. Best Korean ribs ever :-)
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