Campaign Planner for Integrated Brand Communications

Campaign Planner for Integrated Brand Communications

Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in teams to complete the workbook activities. Students working in teams will be exposed to and learn about specific agency roles as they create their campaign.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Paperback
ItemPartNumber part_0324321473
UnitCount 1
Format Illustrated
EANs 9780324321470
ReleaseDate 0000-00-00

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