In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor on the 2008 race, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both campaigns and elections scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself. This is the most comprehensive and broad treatment of the 2012 presidential election available.
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Most Helpful Customer Reviews
This reads more like a documentary than a how-to. Much of the book is just a recitation of the news events of the time. The analysis f what the candidates "did right and did wrong" seems directly contradictory. For example, Obama is praised for micro targeting his message from multiple markets and demographics , but Romney supposedly couldn't use 2 different messages in his campaign without "diluting" his message. This book is really just a repetitive bibliography and summaries of other peoples punditry and speculations written during election season. Save your money. Skip the book and watch some you tube news clips from election night.
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