Cases in Advertising and Marketing Management: Real Situations

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
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Creative Brief Form (Figure 8.1) (pdf file)
Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.

The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challengesâ€•ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.

Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rowman & Littlefield Publishers
Binding Paperback
ItemPartNumber 0742538362_used
ReleaseDate 2006-10-12
UnitCount 1
EANs 9780742538368

Country	USA
Brand	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
Binding	Paperback
ItemPartNumber	0742538362_used
ReleaseDate	2006-10-12
UnitCount	1
EANs	9780742538368

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

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