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  1. Category Management: Positioning Your Organization to Win
    Category Management: Positioning Your Organization to Win
    Category Management: Positioning Your Organization to Win
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Category Management: Positioning Your Organization to Win

    [0844234893]
    Delivery: 10-20 Working Days
    Customer Ratings (4 USA reviews)
    Price R1020.00

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Additional Information

Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations that are the result of solid research. "This book is a confirmation of our experience with category management. As the book suggests, and based on our own experience, we are more consumer focused. Being more consumer focused means we are better able to follow market developments and share more useful information with our suppiers to mutual benefit." -- J.G. Bruijniks Albert Heijn b.v. "Category management is an essential component of doing business in the 90s. Nielson's Category Management Book gave our members a blueprint to better understand these issues." -- Richard Cooper United Dairy Industry Association "Category management is not another new buzz word, nor is it something that is just nice to do for business. Rather, it is a strategic imperative if you plan to remain in business. This book is the first step in beginning the process." -- Fred J. Lewis The Quaker Oats Company

Specifications

Country
USA
Author
Nielsen Marketing Research
Binding
Hardcover
Brand
Brand: McGraw-Hill
EAN
9780844234892
Edition
1
Feature
Used Book in Good Condition
ISBN
0844234893
Label
McGraw-Hill
Manufacturer
McGraw-Hill
NumberOfItems
1
NumberOfPages
176
PublicationDate
1993-01-11
Publisher
McGraw-Hill
Studio
McGraw-Hill
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