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Changing the Playbook: How Power, Profit, and Politics Transformed College Sports (Sport and Society)

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Changing the Playbook: How Power, Profit, and Politics Transformed College Sports (Sport and Society)
In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today:
- the failed 1950 effort to pass a Sanity Code regulating payments to football players;
- the thorny racial integration of university sports programs;
- the boom in television money;
- the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;
- Title IX's transformation of women's athletics;
- the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;
- the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments.
A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow.
Country USA
Brand University of Illinois Press
Manufacturer University of Illinois Press
Binding Paperback
ItemPartNumber 9780252081323
UnitCount 1
EANs 9780252081323
ReleaseDate 0000-00-00

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