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Books > Business & Money > Economics > Economic Conditions > 0814415210
  1. Chaotics: The Business of Managing and Marketing in the Age of Turbulence
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  2. Chaotics: The Business of Managing and Marketing in the Age of Turbulence

    Delivery: 10-20 Working Days
    Customer Ratings (18 reviews)
    Price R284.00

Additional Information

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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Most Helpful Customer Reviews

According to Philip Kotler and John Caslione, today's business leaders need "a new view of the world and a new framework for dealing with it...a systems to make better decisions. They need a managerial framework and system to deal with chaos. They need a Chaotics Management System." In the Introduction, Kotler and Caslione note that business leaders "sense that we've entered an era of ongoing, continuous turbulence and heightened chaos. This realization is often accompanied by a sense of relief that they can now articulate what they've been sensing, coupled with dread that the traditional up cycle may not kick in to let the good times roll again - at least not like it did in the past. It is for this reason that we wrote Chaotics." These remarks reminded me of Andrew Grove's assertion that "only the paranoid survive" because, even when - especially when - the "good times" are rolling, they sustain a sense of "dread" that keeps them ever-alert to potential as well as obvious threats. In... Read more
This book is very focused on today's volatile business world, and I really enjoyed reading it. I recommend this book for the business owner who needs practical "fix it now" advice. The reader will gain so much insight just by reading chapter 2, as it covers topics I'm sure today's business owner is struggling with. I.E. - resource allocation, across the board spending cuts, quick fixes to preserve cash flow, and reducing sales related expenses, etc.

I particularly found a passage in the book that rings true and reinforces my stance that who we are is more important than what we do. The authors state, "So a company's internal and external behavior leaves a legacy that affects the stakeholder's future mindsets and behavior toward the company. Often times this reveals the absence of the company's authenticity, a quality that is becoming increasingly important to consumers." Being authentic in your marketing and business operations in imperative in maintaining happy customers... Read more
Kotler and Caslione cover all the bases about what to cope with turbulent times, but what I found most helpful is their take on the once-in-a-lifetime opportunities that the current situation has created. A practical book by two practical thinkers.
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