Chill Factor: How a Minor-League Hockey Team Changed a City

Chill Factor: How a Minor-League Hockey Team Changed a City Forever

The city of Columbus, Ohio, had always struggled to support any professional sports franchise. Itâ‚¬s a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing tactics and on-ice shenanigans, the Chill became the talk of the city and gained a religious local fan base. Based on the success of the Chill, from 1991â€“99, the city of Columbus was awarded with the Columbus Blue Jackets in 2000, the cityâ‚¬s own NHL franchise.

Chill Factor follows the wild ride through the eyes of team president and general manager David Paitson, from the early formation of the minor-league franchise through the decision to rattle the status quo by going to the edge and beyond with a marketing and promotional plan that was both edgy and controversial.

The success of the Chill after their first season gave the organization the impetus to challenge local civic and business leaders to build a world-class arena and emerge from the shadow of OSU. There were setbacks and triumphs on and off the ice, and eventually the realization that the Columbus of today would not be possible without the aid of the Chill.

Chill Factor takes readers into the front office and onto the rink, giving every angle of how a small town was able to get behind a working-class team that fought both on and off the ice. This thrilling account will appeal to those who remember the Chillâ‚¬s reign, as well as those who enjoy seeing the underdog climb the ladder to sports supremacy.

Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports-books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.

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Country USA
Brand Sports Publishing
Manufacturer Sports Publishing
Binding Hardcover
ItemPartNumber 32 color photos
ReleaseDate 2015-03-03
UnitCount 1
EANs 9781613217672

Country	USA
Brand	Sports Publishing
Manufacturer	Sports Publishing
Binding	Hardcover
ItemPartNumber	32 color photos
ReleaseDate	2015-03-03
UnitCount	1
EANs	9781613217672

Chill Factor: How a Minor-League Hockey Team Changed a City Forever

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