International Management: Culture, Strategy, and Behavior, 8th Edition
The best minds at BusinessWeek explore ways your company can survive-and thrive-amid the business growth and innovation of China and India
The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new “megamarkets†to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth.
Country | USA |
Brand | McGraw-Hill Education |
Manufacturer | McGraw Hill |
Binding | Paperback |
ItemPartNumber | YES2205452 |
ReleaseDate | 2006-11-13 |
UnitCount | 1 |
EANs | 9780071476577 |