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You can go from black to blonde in just one step
The longer you leave it in, the lighter you can go.
Nice 'n Easy Born Blonde Maxi gives you all over lightening in 1 simple step
Most Helpful Customer Reviews
Let me start off by saying one thing: Those of you moaning and groaning about getting orange hair and crap obviously haven't tried lightening hair before. Anyone who has experience in making major changes to hair would know that the brass and copper tones in artificial dark hair such as black and auburn will ALWAYS cause your hair to be an orange color the first time you bleach it. It happens. To. Everyone.
The best way to go about using it, if going for a blonde look, is to use this once or twice before using an ash-toned blonde. You aren't supposed to be using this to actually go blonde, this is more for making the big super changes.
I've been using this product for YEARS now and I haven't had a problem with it other than the fumes. It's super gentle and lightens a LOT - even on my boyfriends stubborn wolf hair - so it's my go to for every hair color change I decide to do.
The fumes are why I took a star away. While it's gentle and easy to use, this...
I seriously recommend NOT using this to go from a dark brown to an instant blonde. There is really no way to control the consistency of lifting that many shades so quickly. I went from a darker ash brown to a shade of orange/white/another strange orange. I will embarrass myself with pics to show everyone that this is not the way to go.
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Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!
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