LiveZilla Live Chat Software
Register/Login Login Contact UsContacts BlogBlog
Cart Items : 0 | Cart Total : R0
Books > Business & Money > Business Culture > 0887308570
  1. Clicking: 17 Trends That Drive Your Business--And Your Life
    Clicking: 17 Trends That Drive Your Business--And Your Life
    Clicking: 17 Trends That Drive Your Business--And Your Life
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Clicking: 17 Trends That Drive Your Business--And Your Life

    Delivery: 10-20 Working Days
    Customer Ratings (10 reviews)
    Price R308.00

Similar Products

EntrepreneurshipSocial Entrepreneurship for the 21st Century: Innovation Across the Nonprofit, Private, and Public SectorsThe Basic Principles of Effective ConsultingWhat the Dog Saw: And Other AdventuresFlow: The Psychology of Optimal ExperienceThe Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your LifeA New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Revised ed.
Great product!
Most Helpful Customer Reviews

This book is a good reference about the future. I bought a copy in 1999 and now witnessing the trends as predicted - cocooning. I never thought I would spend so much time using the Internet. Today, I am almost utilizing the web just like a television. I also did online learning and now creating web sites for tutorials. I also bought so many books online that are not available in our local bookstores. There is another trend, however, that might happen very soon. People will revert to shipping because petroleum is dwindling in supply and becoming more expensive. The world today is having a hard time, a crisis, as a result of high fuel prices. The result is devastating because the food prices have gone up. Airlines are now having difficulties and limited its flights. Thus, it won't be long when sea vessels and ocean liners will become trendy once again to save on fuel.
Despite the fact this book has an awful cover, it is useful. Faith Popcorn presents a valid argument that we as a society need to observe the trends that are driving our culture. Some of the trends include, cocooning, clanning, icon-toppling among others. These trends make sense and are backed up by anecdotal evidence gathered by the author's company.
Faith is a futurist marketer, trying to predict what will happen next, and what consumers will want. There is some wiggle room, I believe, between the forces of what consumers want and what companies and culture demand that the consumer has to buy. Faith leans more towards trends should drive companies, rather than companies driving trends. Overall a useful book, but at this point some of the material is out of date, (note the 97 publishing date), but I am sure Faith is somewhere 'popping' some more ideas at her company, the 'brain reserve.' One pick with this book is the concept of 'female think' & 'mancipation.' While... Read more
The trends Popcorn explains are plausible and clear.
She seems to be limited to business applications and
relates well to middle-class markets. The advice on
multiple screens to make sure an idea will hit solidly
is useful. Even coming up with brainstorm examples
with friends, yielded a viable new wrinkle on the
intersection of several tried and true product stand-bys.
Notably absent are demographic trends such as "ganging",
although she does allude to it in "clustering".
Please Note

The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

Please also note that certain items cannot be imported, these include Alcohol, Animals, Batteries, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.

Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.